On the one hand, writing in itself is a great meditative tool for organizing your mind, venting out your emotions, and reflecting your personality onto a piece of paper (or you know, a Word file.)
On the second hand, whoever you are, the ability to make language your bitch will undoubtedly have a positive effect on your life, your career, and your relationships.
On the third hand (yes, there’s a third hand now), if you have an online business, learning how to write things that people want (and even pay) to read is a must in the age of informational overload and social media babble.
That being said, when most people hear copywriting, they imagine a bunch of old advertising executives in suits drinking scotch and smoking cigarettes like in a scene from “Mad Men.”
Either that or they imagine this symbol: © (don’t even get me started on this.)
Copywriting has changed and so have copywriters.
Today, copywriters are the people writing Facebook and Google ads, websites, landing pages, sales e-mails, video sales letters, blog content, and pretty much everything else you see online.
This new age of copywriters are working at home, from their couch, with a big cup of coffee/tea by their side that’s fueling their creative ambition.
Copywriting is a way for them to express themselves creatively, work remotely, grow a business, and make a bajillion dollars while they’re at it.
But it’s not just copywriters that can benefit from becoming better at copywriting.
Copywriting has become a tool anyone can use to become a better communicator, improve their eloquence, skyrocket their sales skills, and, once again, grow their businesses.
Along with other skills like speaking and closing, copywriting is a vital part of personal development.
From university students to business owners, everyone can benefit from becoming better at copy.
Because copywriting is much more than writing advertising that sells. Copywriting is about learning how to use your words persuasively and with purpose.
That’s why today, I’m here to share with you my three biggest reasons why everyone (who is not a copywriter) should study copywriting.
# 1 — Copywriting Makes You a Better Communicator
Regardless of who you are, I hope you’re not going to argue with the fact that having the ability to influence and persuade will make your life better (and easier.)
Now, I know what you’re going to say. But Ves, the words we say only amount of 7% of our communication with people (the other 93 going to tonality, body language, and other forms of non-verbal communication.)
And while that’s true, it’s missing the point. Copywriters aren’t writers in the traditional sense, meaning that they care more about context than content.
Copywriting isn’t only about words. Words are just the conduit through which your persuasive genius shines through. Copywriting is about where to put these words, how to say them, and what context to apply to them in order to maximize your chance of persuasion.
Have you ever been in a conversation where the other person clearly misunderstands what you’re trying to say? Excellent communication is founded in mutual understanding, and it’s *your* responsibility to make sure you’re conveying words in a way that’s interesting and comprehensive.
That’s why mastering copywriting means mastering both the content and context communication.
This, in turn, has a positive effect on every aspect of your life. Your career, your relationships, your day-to-day interactions, everything.
# 2 — Copywriting Helps You Learn How to Sell
From influencing someone to buy a product to convincing your toddler it’s time for bed, sales skills are what make the difference between success and failure.
These skills include delivery, storytelling, active listening, objection handling, engaging, negotiation, and everything in-between.
I rarely make a difference between sales skills and communication skills, but I will now for the sake of example.
If you haven’t noticed, practicing copywriting can help you get better at all of these.
While I’ve certainly met salespeople who couldn’t sell a product even if their life depended on it (which it does), I’ve never met a copywriter who, without a little training on speaking and tonality, couldn’t turn into a full-fledged sales machine.
That’s because copywriters understand sales, persuasion, and psychology. They know how people’s brains work, and they know how to push all of their buttons.
And while sitting down and writing for a thousand hours might not make you better at sales per se, the process of creating copy will.
Researching the target customer, digging deep into the product’s benefits, and matching those benefits to the customer’s pain points is what good salespeople do… and what good copywriters do.
Every time you open your mouth (to you know… speak), you’re selling yourself. You’re selling your ideas, your thoughts, your belief-systems. The difference between someone who is good at selling and someone who is bad at selling is how successful they are at making people “buy.”
# 3 — Copywriting Helps Your Business Grow Online
When you become better at communication and sales, your business will catch up to you. There’s no doubt about that.
Nowadays, businesses that don’t have an online presence arguably don’t even exist. But all the businesses that *are* online have one thing in common — content.
Simply creating a Facebook page or website for your business isn’t enough. You need content. And what’s content? You guess it, it’s words. Even if we’re talking about video content and video sales letters, we’re still talking about content and sales scripts.
Whatever the case may be, you *can’t* get away with bad copywriting.
Businesses that believe they can “do it themselves” risk losing most of their sales and credibility. On the flip side of that coin, companies that hire pro copywriters or hire one to work in-house often thrive in these two domains.
You need copywriting on your blog, website, social media, ads, sales letters, e-mails, product descriptions, everywhere! The quality of that copywriting is going to be directly proportional to the amount of results your online presence generates for your business.
To wrap it up… just learn copywriting, okay?
The foundations of copywriting are the psychology of words, empathy, and persuasion.
Writing copy is just a way for you to practice all of these at once.
Honestly, why wouldn’t you? Along with speaking, it’s one of the few skills out there that will benefit every single aspect of your life.
You want to be articulate, persuasive, and eloquent? You want to have a way with words and effortlessly captivate people? You want to have better relationships, a healthy career, and a strong set of life skills? Copy will give you that, and then some.
Whether you’re a University student, a lawyer, a doctor, a business owner, or whatever! — Copywriting will help you become better at the things you do by teaching you how people think, what motivates them, and how to influence them to make the right choices.